Javier Guillen (BI consultant for Mariner) will be a featured speaker at the SSWUG Expo Event: PowerPivot Analytics July 15, 2011 from 9am - 2pm PT
Bio:http://www.vconferenceonline.com/event/speakers.aspx?id=281
His Session: DAX Formula Context in PowerPivot: Creating Powerful Measures
3:40-5pm Room 2
Registration Link:https://www.vconferenceonline.com/event/regeventp.aspx?id=281
Friday, July 8, 2011
Tuesday, June 28, 2011
Marketing: Patterns and Repetition
I’m providing a link to an article by Mark Shillum entitled “Branding Is About Creating Patterns, Not Repeating Messages” <http://www.fastcodesign.com/1664145/brands-as-patterns?partner=homepage_newsletter>. The article discusses the utilization of patterns - not repetition - in branding. I agree with Mark, that patterns are important. However, I don’t believe that patterns alone create the powerful foundations that good branding strategies require. The close alignment of patterns with repetition makes it quite impossible for one method to operate without the other.
In comprehensive marketing strategies that include branding campaigns or marketing tools and publications, it is critical to integrate a consistent message throughout the campaign. This employs repetition, of course, because we all know that no one remembers anything that they see only once. But it also employs patterns that integrate unique elements across strategies. Using threads and themes is important in developing pattern content that will repeat across branding efforts and all other marketing and public relations elements included in marketing strategies. Threads can be driven by core company characteristics and can help in determining the elements and delivery vehicles used in campaigns and sales toolsets as well as the manner in which responses are handled.
Here are three examples:
1. A technology company should be extremely conscious of keeping its own use of technology current. If you want to market and sell your own latest and greatest technology solutions, you should be using current tools to run your business.
2. A company that depends on deep expertise in any given topic should be marketing in ways that use that expertise as a differentiator - highlighting and sharing that expertise so that it becomes a valuable tool for marketing and for recruiting.
3. A company that develops and markets totally web-based solutions should be eating its own dog food: Providing its support and helpdesk information in like format; Operating its internal processes on a web-based platform.
If you go to the article link and read the first response to Mark’s article, you will see that Vincent Wright purports the importance of repetition and indicate that developing and using a patterns (in a later response noted as threads) is repetition.This article made me stop and re-think the way patterns and repetition work together in marketing and branding strategies.
Enjoy the article. I hope it provokes some of your own thoughts about the way marketing works and how its elements should work together.
In comprehensive marketing strategies that include branding campaigns or marketing tools and publications, it is critical to integrate a consistent message throughout the campaign. This employs repetition, of course, because we all know that no one remembers anything that they see only once. But it also employs patterns that integrate unique elements across strategies. Using threads and themes is important in developing pattern content that will repeat across branding efforts and all other marketing and public relations elements included in marketing strategies. Threads can be driven by core company characteristics and can help in determining the elements and delivery vehicles used in campaigns and sales toolsets as well as the manner in which responses are handled.
Here are three examples:
1. A technology company should be extremely conscious of keeping its own use of technology current. If you want to market and sell your own latest and greatest technology solutions, you should be using current tools to run your business.
2. A company that depends on deep expertise in any given topic should be marketing in ways that use that expertise as a differentiator - highlighting and sharing that expertise so that it becomes a valuable tool for marketing and for recruiting.
3. A company that develops and markets totally web-based solutions should be eating its own dog food: Providing its support and helpdesk information in like format; Operating its internal processes on a web-based platform.
If you go to the article link and read the first response to Mark’s article, you will see that Vincent Wright purports the importance of repetition and indicate that developing and using a patterns (in a later response noted as threads) is repetition.This article made me stop and re-think the way patterns and repetition work together in marketing and branding strategies.
Enjoy the article. I hope it provokes some of your own thoughts about the way marketing works and how its elements should work together.
Thursday, September 23, 2010
Mariner is Chosen - Once Again - as Solution Partner by Anson County Schools
Mariner will begin to implement the plan that it helped Anson County Schools develop in the Spring - with the end-goal of improving student achievement through better use of their data.
Schools leading their peers are using technology to make them more knowledgeable about where they can make impactful changes to improve district performance on all levels.
Anson County will join them with their latest initiatives - with the assistance of Mariner.Click here for more info: http://www.mariner-usa.com/news/detailNews.aspx?ID=124
Schools leading their peers are using technology to make them more knowledgeable about where they can make impactful changes to improve district performance on all levels.
Anson County will join them with their latest initiatives - with the assistance of Mariner.Click here for more info: http://www.mariner-usa.com/news/detailNews.aspx?ID=124
Jackrabbit Does More Sharing ...
Jackrabbit Technologies will dash from seminar to seminar for the United Dance Merchants of America during September and October - in locations that range from one coast to the other...Long Beach, CA to Secaucus, NJ.
Jackrabbit's business and class management system works wonders for dance studio owners in knowing what is going on in their business.
Check this link for more info: http://community.icontact.com/p/itconscious/newsletters/jpurdy/posts/jackrabbit-participates-in-five-udma-event-this-fall
Jackrabbit's business and class management system works wonders for dance studio owners in knowing what is going on in their business.
Check this link for more info: http://community.icontact.com/p/itconscious/newsletters/jpurdy/posts/jackrabbit-participates-in-five-udma-event-this-fall
Tuesday, September 14, 2010
$6M for Perceptis
Frontier Capital has closed a deal to provide expansion funding for Cleveland Ohio-based Perceptis. $6M in funding will help Perceptis in it expanding its soluiton exposure into the higher education market.
Perceptis is a leading provider of help desk and customer support services to Higher Education. Frontier Capital continues to identify companies with exception potential and provide resources to catapult them to leadership in their markets.
Perceptis is a leading provider of help desk and customer support services to Higher Education. Frontier Capital continues to identify companies with exception potential and provide resources to catapult them to leadership in their markets.
Thursday, September 9, 2010
No moss is growing under Jackrabbit Technologies - that's for sure!
After a VERY busy summer, Jackrabbit is still hopping from event to event in support of their clients. In late August and early September, Jackrabbit teams participated in both the GAT (Gymnastics Association of Texas) regionals in Austin Texas and the ASCA (American Swim Coaches Association) World Clinic 2010 in Indianapolis.
Jackrabbit also became a partner in the Constant Contact Solution Provider Program. While Jackrabbit has an e-communications tools in its feature set, the email marketing breadth of Constant Contact extends the abilities of Jackrabbit users to distribute mroe professionally produced emails and newsletters that are assured a higher rate of deliverablility. There are quite a few design tools that make creating more visually appealing emails and newsletter possible. The social media, survey and campaign tools are features that a business and class management solution such as Jackrabbit is wise to be looking to email marketing solution development experts - like Constant Contact - to provide.
This is a great layer for Jackrabbit users to have the opportunity to access directly from Jackrabbit. An integration project between the two companies is in the works and a development schedule will be released.
Jackrabbit also became a partner in the Constant Contact Solution Provider Program. While Jackrabbit has an e-communications tools in its feature set, the email marketing breadth of Constant Contact extends the abilities of Jackrabbit users to distribute mroe professionally produced emails and newsletters that are assured a higher rate of deliverablility. There are quite a few design tools that make creating more visually appealing emails and newsletter possible. The social media, survey and campaign tools are features that a business and class management solution such as Jackrabbit is wise to be looking to email marketing solution development experts - like Constant Contact - to provide.
This is a great layer for Jackrabbit users to have the opportunity to access directly from Jackrabbit. An integration project between the two companies is in the works and a development schedule will be released.
Saturday, August 21, 2010
Jackrabbit Meets Old and New Faces at USAG Congress
Jackrabbit had the awesome opportunity to interact with its customers and to meet new gym owners interested in its powerful business management software system. August 12-14 in Hartford CT – the Jackrabbit team demonstrated its system and enrolled new users directly from the exhibit floor.
Jackrabbit customer Debbie Gantz from Kids Are Tops Sports Center in Centerville, OH joined Jackrabbit at the exhibit to share her Jackrabbit experience. It was a great event! www.jackrabbitclass.com
Jackrabbit customer Debbie Gantz from Kids Are Tops Sports Center in Centerville, OH joined Jackrabbit at the exhibit to share her Jackrabbit experience. It was a great event! www.jackrabbitclass.com
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