How can I help you?
If you've not yet established your marketing and public relations presence and need to get started...
I can help you determine what you should do and can do with the resources that you have.
If you have done some "here and there marketing and PR" but feel like your efforts needs focus...
I can help you organize your efforts into a strategy and determine what needs to be added - or eliminated - to get your best results.
If you have a marketing person who has no more bandwidth and you would like to hand some part of your marketing and PR efforts to an experienced outside resource...
I can enhance your internal resources and help you get the most from the investment you make in marketing and PR.
- I can help you with any and all items marketing and PR because I've been a full-time marketing director and understand all of the elements that intertwine to make a program effetive.
- My engagement model makes sense for small to medium-sized growth focused companies.
- As a contractor, I can become an effective part-time member of your team or support your team from behind the scenes.
I'm experienced with small to medium size companies across a broad range of business sectors but specializing in IT (software development, software as a service, it consulting, it staffing), online mortgage services, investment groups, call centers, CPA/financial services companies and emarketing and display marketers.
Background:
A diverse background in media and marketing-centric positions has given me a broad base of knowledge from which to offer technology-centric marketing and communications solutions. Serving in Art Directorships in several areas of media, including mail order catalogues and television, I led a broad range of projects and processes that include the entire spectrum of marketing and communications responsibilities. I spent more than ten years as a newspaper editor where her focused skills improved the quality and timeliness of all content and significantly increase readership and reputation.
During the last ten years, I've had the privilege of helping more than two dozen emerging and growth-focused companies implement marketing fundamentals and use them to generate awareness where they have identified new markets, built and introduced new products and solutions. Personal contributions include designing and messaging such elements as web sites, electronic and print collateral, press distribution and coverage, and presentation materials, integrated and results-oriented strategies to meet specific and foundational marketing and sales goals.
Skills include:
- Development of strategic and tactical marketing plansIdentification of target prospects and valid niche markets;
- Identification of differentiators and integration of appropriate messages throughout collateral points.;
- Writing and graphics development,
- Knowledge of print processes, Internet marketing and Search Engine Optimization strategies, experience with website maintenance tools and email marketing software;
- Scripting and completing surveys for employees and customers;
- Development and distribution of press announcements and releases, and bylined articles; development of relationships with industry publications and analysts;
- Event planning and coordination; industry and community relationship development
Characteristics include:
- Aggressive attitude toward identifying goals and reaching them
- Quick comprehension, organization and development of independent thoughts into cohesive message
- On-target responsiveness, detail-oriented and focused
- Ability to lead as part of the team Ability to multi-tasking
- Facilitation of data gathering
- Persistent and consistent, high-energy workhorse
- Creative, innovative and professional
- Experience with more than two dozen companies
You may also learn about me at my LinkedIn profile:
http://www.linkedin.com/pub/jill-purdy/0/175/a21
Contact me:
jpurdy@carolina.rr.com, 704-236-2501
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